I’m in the habit of scanning the news throughout the day and bookmarking articles that I don’t have time to read at that moment. Unfortunately, this leads to a bookmarks folder brimming with articles that I may never get to (516 and counting, if you must know). But the long Memorial Day weekend allowed me to make a dent, and I thought I’d share a few of the highlights:
- NPR recently reported on doctor “speed-dating” at a Dallas-area hospital. This practice is gaining traction: patients appreciate being able to vet practitioners quickly and in one shot, and physicians are grateful to have help growing their practices. The hospitals say they do it because it’s good business for them to make the docs’ lives easier — something every successful pharma marketer knows.
- An opinion piece in the LA Times sees a physician lamenting all the choices available to her in prescription drugs. It can get overwhelming: “…having options isn’t always all it’s cracked up to be. Often an obviously ‘best’ choice doesn’t exist.”
- This one has been bookmarked for a while: a fascinating article in Wired last summer about how the placebo effect is gaining strength (and why that’s bad news for the pharmaceutical industry).
- Perhaps we need placebo “chill pills” for worried parents: a new study finds that parents have a much darker view of their children’s health than the kids themselves do. While the ‘rents are sure their child’s quality of life is suffering (because of epilepsy, in this case), Junior is focused on the now, worrying about the things kids worry about: tomorrow’s math test, tonight’s Little League game, and OMG, is that a zit!?
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Ken is a great deal more than just the president of a medical communications company. He is something of a hybrid. He’s part marketing manager, part creative director, and part copywriter. To the chagrin of his peers—but to the delight of his clients—Ken is a consummate perfectionist. As a former creative director for a high-end consumer agency, he challenged his creative teams to go beyond the mundane to produce work with real creative impact, something he’s just as fervent about today. From producing and directing TV commercials, to launching DTC and Rx-to-OTC switches, Ken brings his clients a world of experience in OTC pharmaceuticals as well as business, lifestyle, and high-end consumer products and services. Whether huddled with clients behind a mirror in a market research center in Houston, facilitating a strategic workshop in Madrid, or developing a global campaign either in the New Jersey or California office, Ken is always fully engaged, bringing “bestness” to all areas of his hectic but full life.
