Social Pharma: Both Patients AND Providers Active on Social Media

The paradigm of the doctor-patient relationship is undergoing more change now than it has in decades, if not centuries. Patients had always entered the doctor’s office equipped with little to no knowledge, ready to take the word of their physician as gospel. But things have changed.

We like working in pharma because…

At Brandkarma, we are creative. We are calculating. And what we find cool are the drugs, biologics, devices, diagnostics, etc. that change the way we care for peoples’ health. Pharma […]

5 Free Internet Tools to Help Pharma Marketers Listen

By utilizing a variety of paid and free listening techniques, one can discover valuable information, including side effects, concerns, competition, product advocates, product opponents, and more.