Keys to an Effective Client-Agency Relationship

Brandkarma's CEO, Ken Ribotsky, was among thoughts leaders in pharma consulted for insight into what makes for an optimal agency-client relationship in pharma, especially in a new digital age.

Part 2: The ACA, Dr. Donald Berwick, and Inspiring Change in Behavior

How Dr. Berwick and his 75-member team go about changing decades of routine in an industry traditionally known for its aversion to change?

“Beam My Melanoma Diagnosis Up, Scotty”

It is challenging enough for pharma sales representatives to get face time with physicians to influence prescribing behaviors. What happens when more computers start writing the scripts for patients?

In Their Own Words: How Doctors Prefer to Engage With Pharma

This five part series revealed some great insights into how HCPs view pharma, sales reps, communication, and more.

Insights From Twitter at the Marketing Optimization Summit

The best insights and stats shared on Twitter during the conference.