Patient-Centered Care and Pharma: Expert Opinion on an Important Evolution

“If we put the patients at the center of our decision, the prospects will follow. It has to happen at launch, at R&D, [throughout]. We have to understand patient needs from the very beginning. It improves adherence, health outcomes, and the bottom line.”

Healthcare Leadership Chat: A Paradigm For Patient-Centered Care

A Twitter chat of leading thinkers in healthcare discussed the increasing role of the patients in directing healthcare decisions.

In Their Own Words: How Doctors Prefer to Engage With Pharma

This five part series revealed some great insights into how HCPs view pharma, sales reps, communication, and more.