Avoiding common CRM pitfalls

Customer relationship management (CRM) programs have become increasingly popular in the healthcare industry as the demand for more personalized brand interaction grows. They have been a successful tool for connecting […]

If I had a crystal ball, this is what it would tell me

It’s that time of year again, so I’m going to chime in with some fact-driven predictions for 2014. There will be less demand for healthcare: Medical inflation is predicted to […]

The Future of Pharma Marketing is Smarter, Multichannel Campaigns

The next year for pharmaceutical firms will continue to bring along evolution in how pharma goes about its business. Accenture recently surveyed 200 senior executives at large US-based pharma firms, […]

HealthTap connects patients to doctors and represents great opportunity for pharma

Patients and caregivers consult a number of resources when seeking health-related information and making important health-related decisions. Pharmaceutical firms have always known how important it is to foster such information […]