How about a little glimpse into the day-to-day of Core-Create? Sure, I could show you shots of all of us concepting; wolfing down pizza late at night while working on a launch; or simply chained to our desks, trying to make a deadline. But I thought it would make more sense to share the real reason we’re here: Happy Hour.
Here’s a recent example of our Friday afternoon ritual: this time it involved a little jack-o-lantern-ing.
| Some of us look a little too at home wielding knives. | |
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| The art directors were careful to sketch out their “concepts” before taking a stab, of course. |
It’s all fun and games until someone loses his mind. |
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| The payoff. | |
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Ken is a great deal more than just the president of a medical communications company. He is something of a hybrid. He’s part marketing manager, part creative director, and part copywriter. To the chagrin of his peers—but to the delight of his clients—Ken is a consummate perfectionist. As a former creative director for a high-end consumer agency, he challenged his creative teams to go beyond the mundane to produce work with real creative impact, something he’s just as fervent about today. From producing and directing TV commercials, to launching DTC and Rx-to-OTC switches, Ken brings his clients a world of experience in OTC pharmaceuticals as well as business, lifestyle, and high-end consumer products and services. Whether huddled with clients behind a mirror in a market research center in Houston, facilitating a strategic workshop in Madrid, or developing a global campaign either in the New Jersey or California office, Ken is always fully engaged, bringing “bestness” to all areas of his hectic but full life.
