US healthcare and pharmaceutical online advertising spending on direct-to-consumer (DTC) and over-the-counter remedies will reach $1 billion by the end of 2010. This represents an increase of 10.6% over last […]
Would you want to know that you were genetically predisposed to developing a disease or condition for which we today have no cure, nor any real therapeutic course of management? […]
Eli Lilly announced on August 18 that it was ending its large clinical trials of the drug semagacestat in patients with mild-to-moderate Alzheimer’s disease (AD). Semagacestat is a drug that […]
Medicare and other payers are developing programs to reward physicians and institutions for clinical benchmarks for patient outcomes, marking a paradigm shift from visit-based, individual patient service to collective population […]
Advertising Age reported late last month a new study that indicates brands are irrelevant on Twitter. The problem may lie with how most marketers are using Twitter, that is, as […]
We’re seeing a tremendous uptick in physicians who use PDAs and smartphones. According to recent data from Manhattan Research, 64% of U.S. physicians use a smartphone, and 70% rely heavily […]
I would like to engage you in a little theater of the mind. Let us imagine that an anonymous donor has bequeathed $10 billion for research into 1 of 3 […]
Ironically, good communication is not always the strongest suit of those working in the communications industry. Communication is where all trust and relationships begin both in your personal as well […]
I am currently reading the book Switch by the Heath brothers. I think it is a brilliant account of what drives us all to make decisions big and small. I […]
How often do we underestimate the power of social norms? Let’s face it, just like many animals, humans learn by imitating the behaviors they observe, and they continue this learning […]
