Requiem for the Me-Too Drug
When I hear public uproar over the price of prescription drugs, my initial urge is to defend the pharmaceutical companies. The average R&D cost for a new molecular entity (NME) […]
BRANDKARMA THOUGHTS
Catching up on my reading
I’m in the habit of scanning the news throughout the day and bookmarking articles that I don’t have time to read at that moment. Unfortunately, this leads to a bookmarks […]
The doctor’s approach
Whether it’s for a potential new client or an existing one, we, as an industry, often try to achieve their business objectives with a laundry list of our products and […]
The Power of Story
So many have written on this topic. I recently read (and highly recommend) a book titled the same, as well as an article in Forbes about the lack of story […]
A new era of communications
In advertising, we’re all aware that change is constant. We do our best to take notice and move forward. I’ve recently noticed a change in how agencies attempt to leverage […]
It takes more than a spoonful of sugar…
Imagine that you woke up one morning, turned on your local news and heard the following uttered from the newsreader: “a cure for cancer has been found.” Quickly, you turn […]
Positive reinforcement for ad execs and patients
Well, I have to say one of the biggest recent lifts to my ego was our companies’ (Brandkarma and Core-Create) nominations for two Manny Awards. And while some may be […]
If I were a doctor…
As healthcare marketers, we attempt to gain insight into the minds of our biggest customer—the physician. Unlike consumers, the professional audience chooses to participate actively in healthcare issues and will […]
Is your packaging compatible with such stylish surroundings?
Now this is our idea of pharma: earlier this winter, a pharmacy by superstar designer Karim Rashid opened in Belgrade, Serbia, and it’s a far cry from your local CVS. […]
It’s time to get over social media anxiety
I’m tired of talking about social media as if it is the “next thing” or the latest fad. Social media, or the premise, has been with us as long as […]
