Embracing the era of personalization
Thanks to genetic profiling and molecular diagnostics, in the last 10 years, we have gained a greater understanding of genetic predictors of disease, have increased our ability for early detection […]
BRANDKARMA THOUGHTS
It’s now survival of the fittest for US hospitals
For centuries, hospitals have been the cornerstone of the US healthcare system. Most Americans come into this world in a hospital — and many leave this world while in a […]
Helping patients find their voice and helping physicians to hear them
For years, the media, medical and advocacy organizations, and even politicians have been painting a picture that portrays patients as strong self-advocates for their health care, eagerly engaging in two-way […]
Cold facts aren’t the way to warm a physician’s heart
For 20 years I’ve been saying that the foundation for creating demand for healthcare brands starts by making emotional connections with healthcare professionals. Now I’ve found yet another piece of […]
Choosing Personalized Medicine Over Cost: Who Gets to Choose?
For a few years now, we have been hearing how personalized medicine is going to change the face of health care. Personalized medicine is about making the treatment as individualized […]
What is truth?
Having recently attended several rounds of market research, I am (once again) questioning what truths are revealed. What I do find very revealing are the unsolicited opinions that are being […]
Doing more with less (redux)
Like 2011, 2012 will be another year of budget cutbacks, deadline setbacks, and “must-do-today” desk-clearing tasks. Do not despair. This blog entry provides tips and tools to help you streamline your […]
The Core Nation Looks Ahead to What will Matter in 2012
‘Tis that time again when the calendar is down to just one page. A lot of us who talk and write for a living use this season of giving for […]
What Pharma Can Learn From Steve Jobs
Unless you have been vacationing on a remote island recently, you may have heard that Steve Jobs passed away. I did not know the man personally, but I can say […]
Five Google+ Tips for Pharma Marketers
Determining social media’s role in pharma has been the elusive goal for marketers across the industry. With the FDA’s promised guidelines yet to appear, brands have hesitated to create Facebook […]
