Stay mindful of opportunities to jump on major trends and conversation, where possible and relevant. Your product may not relate to the royal birth, but there are major events all the time that intersect with your community.
Brandkarma's CEO, Ken Ribotsky, was among thoughts leaders in pharma consulted for insight into what makes for an optimal agency-client relationship in pharma, especially in a new digital age.
Whether we are presenting to clients, helping out with sales training, attending conferences, or going on vacation, employees at Brandkarma spend a lot of time traveling and living on the road. We present Brandkarma’s top travel tips.
How Dr. Berwick and his 75-member team go about changing decades of routine in an industry traditionally known for its aversion to change?
“If we put the patients at the center of our decision, the prospects will follow. It has to happen at launch, at R&D, [throughout]. We have to understand patient needs from the very beginning. It improves adherence, health outcomes, and the bottom line.”
It is challenging enough for pharma sales representatives to get face time with physicians to influence prescribing behaviors. What happens when more computers start writing the scripts for patients?
The paradigm of the doctor-patient relationship is undergoing more change now than it has in decades, if not centuries. Patients had always entered the doctor’s office equipped with little to no knowledge, ready to take the word of their physician as gospel. But things have changed.
A Twitter chat of leading thinkers in healthcare discussed the increasing role of the patients in directing healthcare decisions.
This five part series revealed some great insights into how HCPs view pharma, sales reps, communication, and more.
At Brandkarma, we are creative. We are calculating. And what we find cool are the drugs, biologics, devices, diagnostics, etc. that change the way we care for peoples’ health. Pharma […]
