The time to embrace emerging markets is now
It’s happening. In fact, it’s already happened. The pharma industry is hurtling headlong into emerging markets with incredible passion and energy. Emerging markets aren’t just the future of the pharma […]
Archive for January, 2014
Brand dogma for building new healthcare brands – Part 2
Healthcare brands are a veritable smorgasbord of tangible and intangible attributes. Manage them effectively and you can create: Value Relevancy Influence Equity One of the biggest pitfalls I see is […]
Brand dogma for building new healthcare brands – Part 1
There’s something magical about launching a new healthcare brand. Maybe it’s the thrill of starting from a blank slate or the potential for prominence. Whatever the impetus, this two-part series […]
