Archive for July, 2013

Brands Prepare Marketing Assets For Royal Birth

Stay mindful of opportunities to jump on major trends and conversation, where possible and relevant. Your product may not relate to the royal birth, but there are major events all the time that intersect with your community.

Keys to an Effective Client-Agency Relationship

Brandkarma's CEO, Ken Ribotsky, was among thoughts leaders in pharma consulted for insight into what makes for an optimal agency-client relationship in pharma, especially in a new digital age.

Part 3: The ACA, Dr. Donald Berwick, and Inspiring Change in Behavior

Logical incentives, matched with emotional appeals and strict guidance, proved to be a lethal combination that inspired behavioral change among Dr. Berwick’s audiences. Initial participants were experiencing improvements in patient […]

The Future of Pharma Marketing is Smarter, Multichannel Campaigns

The next year for pharmaceutical firms will continue to bring along evolution in how pharma goes about its business. Accenture recently surveyed 200 senior executives at large US-based pharma firms, […]

Brandkarma’s Top Travel Tips

Whether we are presenting to clients, helping out with sales training, attending conferences, or going on vacation, employees at Brandkarma spend a lot of time traveling and living on the road. We present Brandkarma’s top travel tips.