Archive for May, 2013

We like working in pharma because…

At Brandkarma, we are creative. We are calculating. And what we find cool are the drugs, biologics, devices, diagnostics, etc. that change the way we care for peoples’ health. Pharma […]

Insights From Twitter at the Marketing Optimization Summit

The best insights and stats shared on Twitter during the conference.

5 Free Internet Tools to Help Pharma Marketers Listen

By utilizing a variety of paid and free listening techniques, one can discover valuable information, including side effects, concerns, competition, product advocates, product opponents, and more.

Part 1: The ACA, Dr. Donald Berwick, and Inspiring Change in Behavior

The Affordable Care Act. Some love it, some hate it, and some, quite frankly, don’t understand it. Certain aspects of the new legislation, such as affordability, coverage, and payment, have […]